Depp and Dior sign a $20 million perfume contract, the most expensive new record so far

"Variety" news: Johnny Depp and Dior signed a three-year cooperation agreement worth more than 20 million US dollars. This is the most expensive men's perfume contract in history, setting a new record for men's endorsement perfume transactions.

Dior doubled down on its collaboration with Johnny Depp. The French luxury fashion house and cosmetics giant signed Depp with a massive deal, the most expensive ever for a men's fragrance. The company has stood by Depp despite the huge PR firestorm he faces in his legal battle with ex-wife Amber Heard. the

Sources say the three-year deal is worth more than $20 million, topping Robert Pattinson's $12 million deal for Dior Homme and Brad Pitt's $7 million deal for Chanel No. 5. A source familiar with the fragrance industry said most of the A-list stars signed to fragrances earn around $2-4 million a year, such as Chris Pine, whose contract with Armani is worth $4 million a year for three years .