Online Ratings Become a 'Fan vs. Hater Battle': CCTV Commentary on Negative Ratings of 'Home with Kids'

Recently, the TV series 'Home with Kids' has been subjected to suspected 'malicious' ratings, leading to heated discussions. CCTV published an article titled 'Why Has a Classic Series Suddenly Received Numerous Low Ratings? Beware of Online Ratings Becoming a 'Fan vs. Hater Battle.' In the past, recent well-received film and television works like 'Joy of Life' also experienced massive negative ratings, primarily due to disputes between fan groups.

The article points out that nowadays, fan communities consider online ratings as a way to support their favorite celebrities. Many people simply rate works based on their love for the actors, with some even not watching the works at all. They give high ratings to works featuring their beloved stars and uniformly rate poorly any work associated with competitors or disliked actors.

The comment sections of popular TV series are filled with shallow fan discussions, while analysis posts focusing on the quality of the works or the actors' performances are scarce. In fan communities, various 'rating strategies' provide detailed instructions on how to effectively rate and how to disguise as impartial 'ordinary viewers.' These actions force many artists and their agencies to get involved. To prevent their works from receiving maliciously low ratings, they need to invest more effort and promotion funds in controlling ratings and clearing away bias.

In recent years, there have also been cases of self-directed hype through malicious ratings, further confusing the normal evaluation system. Originally, ratings were meant to help audiences quickly find excellent works and avoid flops, but these manipulations have frequently caused the rating mechanism to malfunction.

According to industry insiders, the relationship between celebrities and fans should be about mutual growth and motivation. Instead of blindly giving high ratings to works of their favorite stars, fans should provide objective evaluations. Only by urging celebrities to perform in truly outstanding works can they accumulate more popularity and gain greater recognition from the audience.