Mattel Toys CEO: Making "Barbie" Wasn't Just About Selling Toys
"Barbie" has undoubtedly been the hottest movie of the year, reviving the iconic Barbie doll toy sales for Mattel. This Warner Bros. production has officially become the highest-grossing new release of 2023, positively impacting Mattel as a company. However, it's clear that the primary goal of making this film wasn't solely to boost Barbie doll sales.
In a recent interview with the foreign media, Mattel CEO Ynon Kreiz discussed the unexpected success of "Barbie" and stated that the film's aim was not just to promote Barbie doll sales but to create high-quality content that people want to watch. According to him, if people engage with our content and resonate with it, some positive consequences naturally follow.