GQ Awards' "Crazy" Market Shoot Sparks Controversy: Is Celebrity Shopping Real or Staged?

Recently, the fashion and entertainment industries joined forces for the renowned GQ Awards, known for its trendsetting style. In the latest GQ Awards themed "Crazy," a series of controversial celebrity photos, especially those taken in the market, have raised eyebrows and faced widespread criticism.

Leading ladies Yang Mi and Liu Yuxin participated in the GQ market shoot. Yang Mi, adorned in high-end dresses and exquisite jewelry, and Liu Yuxin, donning a chic black ensemble, each showcasing items starting at a thousand dollars.

However, witnessing Yang Mi in layered long skirts, holding a plastic fishing rod by a fish stand for a photo shoot, evokes more than amazement—it resonates with a sense of lamentation. The ordinary workplace of hardworking people has turned into a stage for celebrity display, leaving one to wonder why they can't simply live authentically.

As some netizens pointed out, the GQ market shoot failed to convey a sense of fashion artistry. Despite the team's packaging and retouching, the stars remained within their comfort zones, merely changing the photo shoot location. The attempt to blend into everyday life at the market comes off as artificial.

The so-called "Crazy" theme of GQ's market shoot has stirred strong discomfort—does going shopping as a celebrity equate to going crazy?

In reality, similar actions by influencers have faced public backlash. While high-income stars and influencers can naturally appear at a market, the more meticulously they dress, the more they seem aloof compared to the everyday environment of market workers. Liu Yuxin's market photos, especially after exposure without retouching, appear awkward, with the so-called high-end styling seeming too greasy and forced, drawing mockery from netizens.