Kudi Coffee Enlists Wang Yibo as Spokesperson, Sparks Excitement - Rui Luck's Motorcycle Sister Campaign Trends
Kudi Coffee Enlists Wang Yibo as Spokesperson, Sparks Excitement - Rui Luck's Motorcycle Sister Campaign Trends
2024-01-05
Recently, the coffee brand "Kudi Coffee" officially announced actor Wang Yibo as its brand ambassador, unveiling a series of new products and promotions to boost the brand. Numerous Kudi stores are reported to have experienced a surge in orders, with some even temporarily closing, indicating the level of excitement.
As a competitor to Kudi, "Rui Luck Coffee" launched a promotional campaign today titled "Motorcycle Sister Special," drawing attention and mixed reactions from netizens. This campaign is inspired by Wang Yibo's love for motorcycles, and his female fans are affectionately referred to as "Motorcycle Sisters."
However, some netizens criticized Rui Luck for what they perceive as a "hype-driven" move, stating that Kudi's new products are more enjoyable, with greater promotional efforts. Some even questioned, "Does Rui Luck not have its own spokesperson?" and expressed the intense nature of this business rivalry.
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