Barbie Sparks Box Office Fire, But Barbie Doll Sales Plunge
2023-08-07
According to the report from Finance News, the movie "Barbie" has achieved tremendous success at the global box office. As of August 4th, the film has grossed approximately $853 million worldwide, ranking second on the 2023 global box office chart.
However, in stark contrast to the grandeur of the "Barbie" film, the core product of Barbie IP, the Barbie doll, is facing a slump in sales: According to data from Mattel, in the first quarter of 2023, total Barbie doll sales plummeted by 41% to $120 million. Even with the boost from the movie, Barbie doll sales in the first half of 2023 still declined by 6% year-on-year.
The sales of Barbie dolls rank second among all IPs under Mattel, far behind the culturally enriched Hot Wheels toy line.
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