Barbie Sweeps Theaters: High Praise and Attendance Boosting Film Screenings
2023-07-22
The live-action film 'Barbie' was released on July 21st and has received positive reviews, but the number of screenings in domestic theaters was relatively small.
According to data from Maoyan Pro, due to its high praise and attendance, the screening of 'Barbie' has increased. From 2.4% on the first day to 4% today, and further to 6.2% tomorrow and 7.2% the day after tomorrow, the screenings are gradually increasing.
In addition, major brands are competing to collaborate with 'Barbie,' and 'Barbie Pink' is appearing everywhere in shopping malls and on the streets. The related hashtag #Barbie continues to top the trending charts today.
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